Who We Are
AEOU (pronounced "ay-oh") stands for AI Answer Engine Optimization — the agency's core discipline. We help brands appear in the answers generated by ChatGPT, Perplexity, Gemini, Claude, and Microsoft Copilot when their target customers ask relevant questions.
We developed the CITE Framework — a four-dimension methodology covering Crawlability, Information Architecture, Topical Authority, and Entity Citation — to give brands a systematic, measurable path to AI visibility. Unlike traditional SEO, which targets Google's PageRank signals, AEO targets the citation signals that large language models use to select sources.
Every strategy we recommend, we first apply to ourselves. AEOU is its own Case Study #1.
Founder of AEOU and architect of the CITE Framework. Built AEOU after seeing firsthand how brands with strong Google rankings were completely absent from AI-generated answers. Spent months mapping the signals that AI systems use to select cited sources — crawlability, question-answer content structure, topical depth, and entity recognition — and systematized them into the CITE methodology.
Why AEOU Exists
In 2024, AI answer engines began handling a growing share of informational queries. According to Gartner, traditional search engine volume is projected to drop 25% by 2026 as AI answers replace click-through results. The brands appearing in those AI answers were not necessarily the best — they were the ones whose content AI systems could find, parse, and trust.
Most brands don't know their AI visibility score. Most agencies don't measure it. AEOU was built specifically to close that gap: with a transparent scoring system (AEOU Score, 0–100), a proven optimization methodology (CITE Framework), and weekly citation monitoring across all major AI platforms.
We operate as a focused, senior-led practice — no junior staff passing off work, no inflated retainers. Every engagement is run directly by the founder.
Our Principles
Transparency first
We publish our own AEOU Score. We apply the CITE Framework to aeou.io before any client site. If we can't show results on ourselves, we won't promise them to you.
No vanity metrics
We track citation rate — the percentage of relevant AI queries where your brand is mentioned. That's the number that matters, and it's the number we report every week.
Systematic, not guesswork
The CITE Framework gives every optimization decision a clear rationale. Each action ties to a measurable signal that AI systems use to select cited sources.
Early mover advantage
AEO is where SEO was in 2004. We help brands establish AI citation authority now — before competitors realize the window exists and the space becomes crowded.
The CITE Framework
CITE is AEOU's proprietary methodology for AI visibility optimization. It addresses the four factors that determine whether an AI system will cite your brand in response to a relevant query:
- CCrawlability — ensuring AI crawlers can access, parse, and understand your content with proper technical signals, schema markup, and structured data. This includes robots.txt, sitemap, and JSON-LD configuration.
- IInformation Architecture — structuring content around question-answer patterns that match how AI models synthesize and recall information. FAQ schema, H2/H3 structure, and internal linking are the core levers.
- TTopical Authority — building deep, comprehensive coverage of your core topics so AI models treat your domain as the authoritative source. Pillar content, cluster articles, and author signals are key.
- EEntity Citation — establishing your brand, products, and people as recognized entities in the web's knowledge graph so AI systems can confidently cite you by name. Organization schema, social profiles, and consistent NAP data are critical.
Frequently Asked Questions
What does AEOU stand for?
AEOU stands for AI Answer Engine Optimization — the agency's core discipline. We optimize brands to appear in answers generated by AI systems like ChatGPT, Perplexity, Gemini, and Claude.
How is AEO different from traditional SEO?
Traditional SEO targets Google's PageRank algorithm — backlinks, keywords, and on-page signals. AEO targets AI citation signals: structured data, entity recognition, question-answer content patterns, and topical authority depth. These require a fundamentally different strategy and measurement approach.
Who founded AEOU?
AEOU was founded by Krittana Siri, an AEO strategist who developed the CITE Framework after observing that brands with strong traditional SEO rankings were frequently invisible in AI-generated search answers.
Does AEOU apply its own methodology to its own website?
Yes. AEOU uses aeou.io as its primary use case — Case Study #1. The site is continuously scored using the AEOU Score Engine (0–100) and optimized via the CITE Framework. We publish our own score because we believe in demonstrating results before promising them.
What does working with AEOU look like?
Engagements start with a free 30-minute discovery call and a full AEOU Score audit of your domain. From there, we build a CITE Framework roadmap tailored to your brand, implement changes over a 90-day sprint, and provide weekly citation monitoring reports showing exactly how your AI visibility changes over time.
Want to See It Applied to Your Brand?
Book a free 30-minute call. We'll run your domain through the AEOU Score Engine before the call — so you arrive already knowing your baseline.
Book a Free Discovery Call